Taylor Swift’s Superstardom Sparks Soccer Magic in Brazil Ahead of Travis Kelce’s Game Debut

Taylor Swift's popularity extends beyond music and love today, and has now extended onto the soccer pitch in Brazil. As Travis Kelce prepares to take the field for his opening game of the season with the Kansas City Chiefs at Arena Corinthians in São Paulo, Swift's presence is generating excitement—not just among football fans, but also among fans of the Brazilian soccer club, Corinthians.

Swift, whose voice recently covered six sold-out Eras Tour shows in Brazil, has become an unwitting good luck charm for Corinthians. Fans noticed a bizarre phenomenon: her album drops typically coincide with winning stretches for the team. The phenomenon began as a tongue-in-cheek superstition but has become a full-fledged fan culture, as supporters dress up like Swifties for games and attribute victories to her aura.

The impending visit of the singer to Kelce's match has only added fuel to rumor. Corinthian fans feel that her presence will bring additional luck to their team, while NFL fans are curious to know if her mojo is transferable to the Chiefs. Swift's cultural following in Brazil was also attested to by a tribute that was projected onto the iconic Christ the Redeemer statue—a gesture that testified to her cultural reach.

As Swift and Kelce step into the spotlight in São Paulo, the meeting of pop stardom and sports stardom creates a peculiar event. Win touchdowns or goals, supporters from two continents are counting on Swift's fame to secure the victory for them.