Liverpool secure record £300m sponsorship with Turkish Airlines

Liverpool just announced a huge sponsorship deal with Turkish Airlines — £300 million, which puts it among the biggest shirt deals ever in the Premier League. Starting in the 2026/27 season, Turkish Airlines takes over from Standard Chartered, who’s been on Liverpool’s kit since 2010.

This deal isn’t just about money. It shows Liverpool’s massive global influence, and Turkish Airlines plans to use the club’s worldwide fanbase to boost its own brand recognition. The partnership stretches over several years, giving Liverpool a stable financial foundation as they fight for titles in England and Europe.

Liverpool’s leaders emphasized how important it is to team up with a brand that matches their ambition and international reach. Turkish Airlines—already one of the world’s top carriers—sees this as a chance to connect with football fans everywhere.

Thanks to this sponsorship, Liverpool will have extra cash for buying players, improving facilities, and supporting community projects. It’s another example of football clubs striking mega-deals with big brands, raising the commercial game for everyone.

Fans will spot the Turkish Airlines logo on the famous red shirt starting next season. It’s the beginning of a new chapter in Liverpool’s off-the-field story.